Point the camera of the mobile device to the object of the surrounding world - a label, a signboard, a poster, a shop window and augmented reality will “revive” it - an advertising character will come down from the picture and wave your hand, a photo will turn into a colorful video clip, a label will be supplemented with the virtual hints. The thing that was only attributes of science fiction films 20 years ago, today thanks to reality, has become part of our daily life.